Walk any high street and you will see the shops that attract your attention generally have well designed frontages. The right shop awning can do so much more than just provide protection from the elements. It can attract customers, protect inventory, make your business easier to remember and give your business a unique character.
Protecting Your Window Displays
Retailers can really suffer from the effects of the sun. Frequently, the strong rays of the sun fade signs, packaging, and products over time. It can be expensive to constantly update window displays. A retractable awning can ease the issue by blocking a majority of the sun and allowing the window glass to remain clear.
This also keeps your shop floor more comfortable. Windows facing south or west can let in a lot of heat during summer afternoons and make your staff and customers uncomfortable. Shading the glass can reduce the heat gain through the glass, allowing you to not rely on your building’s cooling system as much.
Welcoming Customers in All Weather
Of course, the British weather is unpredictable and can easily turn on a shop awning. It can be shelter for both the blazing sun and a sudden downpour. Customers are more inclined to visit your store if they’re not going to get drenched looking at your displays.
For food retailers, awnings create outdoor sheltered seating, or queueing areas. Covered outdoor space can create a more inviting place for customers to linger. A small canopy over the entrance to your shop can make your business appear more inviting.
A Powerful Branding Opportunity
A large, visible surface means awnings are excellent forms of advertisement. Your logo, name, and details can be added to the fabric awnings, allowing potential customers to identify your business as they walk by. Evening awnings, which incorporate lighting, will help your business stand out during dark and winter months.
Because an awning is part of the building, it costs nothing to run. It can be an excellent cost-effective way for a small business to advertise.
Choosing the Right Type
Many designs are available, and the right choice depends on your particular premises and how you do business. Some awnings can be extended or retracted manually. Others can be extended or retracted by motor. Still others can be combined with sensors that will automatically retract the awnings in case of high winds.
A good option for heritage building awnings or high street awnings is a traditional drop-arm awning or Victorian style awning. The classic look provides protection from low sun and light rain.
Think about:
- The width needed and the projection required to cover your frontage.
- Desire either manual or electric operation?
- The colour and fabric that suit your brand
- Importance of lighting vs. messages
Considering Permissions
Commercial properties have more restrictions compared to residential properties. Depending on your location, you may have to request planning permission to alter your property. You may also have to obtain permission from your landlord. If a building is listed, you may also have to follow extra restrictions with materials that may be used in the building.
Projecting awnings over public pavements can also include requirements of the highway authorities, such as minimum heights above the ground. A good supplier should be aware of these and help guide you through them.
Fabric, Frame and Durability
Shop awnings are exposed to the elements all year, so quality is important. Look for awnings with frames and fabrics that can withstand the weather, and hold up colour. For the frame, look for a frame that can withstand wind and water. The fittings and fixings should also be good quality, especially if the awning is large, to help support the weight.
Experienced professionals should handle the installation as they understand how to properly secure the awning based on the structure of your building.
Looking After Your Awning
Maintenance is fairly simple. Just brush off loose dirt and leaves, and spot clean with mild soap and water as needed. Don’t leave a retractable awning extended in bad weather (strong wind and/or heavy rain) unless it is specifically designed for that.
Inspect the frame, arms and fittings from time to time and arrange professional servicing, if needed. This routine care is expected to prolong the life of your awning and keep it looking nice.
A Worthwhile Investment
A shop awning is an excellent investment to protect your products and to make your shop more comfortable. If your business relies on passing trade, an awning is a good way to promote your business and strengthen your branding.
When selecting an awning for your business, it is important to compare awning designs and consider the materials used. Also consider how the awning will complement your shopfront. The right awning can enhance the way your business is perceived by customers.